Privacy notice

Last updated 10 November 2026

Who we are

CiviFlow is a weekly information service for suppliers to new licensed venues. It is run by VariationFlow Ltd, the controller of your personal data: registered in England and Wales, company number 17287903, registered office Scar Close Farm, Feizor, Austwick, Lancaster, LA2 8DF. Contact us about anything in this notice at info@variationflow.com.

If you subscribe

We hold your name, work email, organisation, the councils you choose and your billing details, and we record which Monday emails were delivered and which records you mark as contacted or wrong. We use this to provide the service, bill you and improve the lists. Our lawful basis is the contract with you. Payments are handled by Stripe; we never see your full card number. You can unsubscribe from the Monday email at any time from the link in it.

If you contact us or request a sample

We collect your name, company, work email, what you sell, where you work and anything you choose to tell us. We use it to send you the sample, to reply to you and to talk to you about CiviFlow. Our lawful basis is legitimate interests: you asked us to get in touch. We keep it for up to two years from our last contact unless you become a subscriber, and you can ask us to delete it at any time.

If you are named in a licensing record

Our lists are built from public licensing registers, statutory notices and Companies House. Pages we read may name individuals; we delete those copies after 30 days and never put the name in a list. Where an applicant is a company we show the company. Where an applicant is an individual we do not show their name or any contact details; the record says ‘individual applicant’. Company officers’ names are not shown in our lists.

Who we share it with

We do not sell your details. We use service providers to run the service (website hosting, database and email), who process data on our behalf under contract. Some may store data outside the UK under recognised safeguards.

Your rights

You can ask for a copy of your data, ask us to correct or delete it, or object to how we use it. You can also complain to the Information Commissioner’s Office (ico.org.uk), though we would like the chance to help first.